A project group is funding the documentary, and has consigned the filmmakers to complete the film. The group will devise assignments to the filmmakers. In addition, an editorial statute will form the principles of the activities. The production team, comprised of a group of dedicated journalists will be supervised by director Peter Tetteroo.
The film will enlist the assistance of an advisory board consisting of media, development, and business experts.

The campaign to promote and distribute the film will be developed by additional third parties. It is essential that the project succeeds in mobilizing those who wield influence in countries such as the United States, England, France, Germany etcetera.
An initial step in the campaign is to compile a list of attainable participants of government leaders, captains of industry, and film and television personalities.

Our goal is to help evaluate our social attitude on a global scale. This film is about the western world - it is about us and holds up a mirror to reflect our behavior - it is not about the developing nations, nor is it a commentary about their leaders or regimes. The question we pose is: can we defend our efforts (or lack of effort) to improve the lives of millions? And what can we do to make a real difference? These are some of the issues we will explore:

1. Why is the world not succeeding in realizing more justifiable global relations?
2. Is it lack of interest? Are we numb as a consequence of our emotions of powerlessness?
3. Numerous campaigns are making great efforts (Band Aid, Live Aid, Live 8, The One Campaign, etc.) but with virtually no structural change.
4. Investigate moral and emotional mechanisms that play a role in this process.

5. Case-studies: Congo. More and more local aid workers, both Congolese and Western, are linking the mass killing in Eastern-Congo (close to 5 million in 10 years) to the common economic structure between local illegal groups on the one hand, and Western companies and governments on the other. The public in the West simply does not understand the background, so they apportion blame without knowledge. Other case-studies: Ghana, Colombia.
6. In 2001, economist Jeffrey Sachs wrote an open letter to the New York Times, addressed to the 400 richest Americans, suggesting them to donate their tax advantage to charity (President Bush had just lowered taxes). What was the response to his request?